In the media
Bitcoin explained – on TV and in podcasts
German-language material.
From the introductory talk to a hands-on workshop with a real wallet, right through to crypto strategy for your institution. Since 2018, independent and without investment promises.
Education rather than investment advice: the goal is that your audience can place Bitcoin in context – technically, economically and in regulatory terms.
A 90-minute overview of the entire Bitcoin system: blockchain, mining, custody, ETFs, regulation – with a thorough Q&A.
Understanding by doing: set up a wallet, receive a tiny amount of Bitcoin, follow your own transaction live on the blockchain.
Crypto strategy for banks & savings banks: market overview, implementation paths, MiCAR assessment, training concepts – all the way to the board paper.
For beginners and anyone who wants to join the conversation.
How are bitcoins created, how does mining work, how do I store them safely? The full picture, including current market developments.
Your own wallet, a real transaction, followed live on the blockchain – the aha moment that turns theory into understanding.
What can the technology do beyond Bitcoin – and what is buzzword? An honest assessment with real examples.
Deep-dive topics on request: scaling, smart contracts, CBDCs – we'll shape the right format together.
From the regulatory frame to a team that can speak to clients.
Market overview, partnership models and implementation paths for your own crypto offering – assessed neutrally from your institution's point of view.
What the EU regulation means for product, distribution and compliance – prepared for the board and business units.
So advisory and sales teams can speak to clients before the product goes live: training concepts from fundamentals to product detail – as delivered for Sparkasse Bremen and Stadtsparkasse Düsseldorf.
From crypto strategy for an institution to training entire teams.
Guiding a major German savings bank to a well-founded crypto strategy: market analysis, MiCAR assessment and training concept – all the way to a decision-ready board paper.
Keynote and panel debate "Gold vs. Bitcoin" at the annual kick-off event of this German robo-adviser at Campus Space.
Bitcoin keynote with an extensive Q&A for private banking clients.
Bitcoin and crypto training for apprentices and wealth advisers – from fundamentals to client conversations.
Complex concepts explained briefly and vividly – a glimpse of how I teach. Videos are in German.
We brought Leonard Pust in for expert support on our crypto project – analysing and framing the various questions around possible operating models, and running the first workshops to introduce the topic across our organisation. Working with him has been excellent so far: friendly, competent, reliable. Deadlines and commitments hold, and the documents come in a quality we can take straight into our committees. What stands out most is that he brings everyone along: he explains the subject so that colleagues without prior knowledge can follow, without making it superficial. Based on our positive experience so far, we will continue to involve Leonard over the coming months and go deeper into the regulatory and practical questions together – particularly with regard to MiCAR and the introduction and implementation of a concrete crypto solution in our organisation.
Leonard has run numerous Bitcoin workshops for our wealth advisers and our apprentices at Sparkasse Bremen. Interest was high – and the participants' enthusiasm even higher. As a marketing and crypto specialist, he knows how to make complex topics understandable and practical.
What impressed me most was his appearance at the Smavesto annual kick-off: in the panel discussion on the similarities and differences between Bitcoin and gold, he brought his deep knowledge across clearly and understandably. Excellent on substance, and a real pleasure to work with!
Leonard Pust explains blockchain clearly and understandably, with telling metaphors and a helpful dose of humour. Dig a little deeper and a vast well of expertise comes to light. Highly recommended!
Testimonials translated from German.
German-language material.
Occasion, audience, timing – a few keywords are enough. You'll get an honest assessment within 48 hours. Or book a no-obligation intro call straight away:
